These days, challenges for marketers in the publishing industry are huge.
Traditional distribution channels are changing, B2B marketing needs to be done in a much more sophisticated manner. And for many professionals it is all about finding new ways of driving consumer campaigns – without having the budgets of big consumer companies! At the same time, possibilities for dialogue and marketing tools are as diverse as never before!
For this reason, Frankfurter Buchmesse wants to provide systematic marketing knowledge exchange and established a new marketers network for the publishing industry on an international level!
Despite collating the most important best-practice events for marketers, "The Bigger Splash" in 2017 offered a series of capsule programmes, customized to the needs of today’s marketing professionals. From Friday afternoon until Sunday 12 pm professionals met and mingled with and learned from some of the most important Marketing experts from in- and outside the publishing industry.
Friday, 13 October 2017
Saturday, 14 October 2017
Sunday, 15 October 2017
"The Bigger Splash" is free, but the number of participants is limited. Register to participate this year, and we'll let you know via e-mail when the detailed programme is ready.